Skip to content Display settings
FASTER Health and FitnessLog in

Coaching & Mindset

Keep Asking Why Until You Find The Goal Behind The Goal

From the FASTER syllabus: this article is taught in full in Motor Skill Application Specialist — where Why Why So So is taught →

Keep Asking Why Until You Find The Goal Behind The Goal

In short: A client's first goal, 'lose weight' or 'get toned', is rarely the whole thing they're after. FASTER's Why Why So So process asks what the goal will look, feel and perform like, then follows 'why is that important' two or three layers down before switching to 'so what happens if you don't get there', repeating until the real goal surfaces. It is taught on the Motor Skill Application Specialist course and it runs as an ongoing process across the working relationship, not a one-off form.

The first answer is rarely the whole answer

A client says they want to lose weight, or get toned, or get stronger. Write the programme against that sentence alone and there's a real chance the client drifts off in six weeks, because the sentence they gave up front usually wasn't the whole thing they came for.

Why Why So So

One of the things taught on our Motor Skill Application Specialist course is a process John Hardy built for exactly this, called Why Why So So. It's a running conversation, not a form, and it keeps going until something real turns up:

"Ask the client to describe their end goal... Find out what they will look like, what they will feel like, how they will perform, what they might want to do next. Then start asking 'why'... Continue to ask why, and if you get two or three deep then think about moving to a so. If the goal changes then reset your whys. Ask what would happen if they do not achieve that goal (so what?). Then push again, so what if that happens."

Two threads, run one after the other. The whys find out why the goal matters. The so-whats find out what's at stake if it doesn't happen. Both keep going past the point where most conversations stop.

It isn't a comfortable process, and it isn't supposed to be

The course text says this straight: it's clunky to start with, and it has no fixed end. A client will sometimes land on their real goal and be as surprised by it as the trainer is. Handled well, that moment does more for the working relationship than any programme on paper ever will.

The stick and the carrot, both named

Getting to the "why" gives a trainer the carrot, the thing the client is moving toward. Getting to the "so what" gives the stick, what's at risk if nothing changes. Naming both, out loud, in the client's own words, is what makes a goal something a client keeps coming back for rather than something they wrote on an intake form once and forgot.

What to do next

Why Why So So is one module inside Motor Skill Application Specialist, £1,800 paid in full or £300 deposit then 12 monthly payments, the course built around turning a popular programme into one that fits the client in front of you. Price is on the page, no sales calls, and free lifetime return access is included, so the process is still there the day a client's goal changes on you. PT Manager opens the moment you sign up with any FASTER course, and it's where the goal you dig out gets recorded rather than half-remembered by the next session.

FASTER Daily News sends you each day's blog links, the latest on new courses and live opportunities, and updates to PT Manager, free for students. Sign up at /newsletter.

You just read one answer. The course is all of them.
Motor Skill Application Specialist — where Why Why So So is taught: every answer marked by a real tutor, with free return access for life. The price is on the page, payment plans at checkout, no sales calls.

See what the course covers →

Also worth a look: PT Manager tracks the goal once you've found it.

See what the course covers →

What every FASTER student gets

Built around you, not around the course

  • A real person marks every answerEvery answer is read and marked by a tutor, with written feedback.
  • Marked as you goEach teaching point is marked as you answer it, not at the end of the module.
  • Dictate instead of typeA microphone on every written answer: say your answer and it types it for you (Chrome, Edge and Safari).
  • Listen to the lessonsVoice-overs on the lessons, and the audio to download.
  • Built for the way your brain worksShort lessons, one point at a time, marked as you go, with the choice to listen, read, print or speak your answers.
  • Streaks that never punish youYou set how many days a week you want to study. Miss a day and your streak pauses; it is never lost.
  • Accessible to WCAG AA, with an AAA optionEvery page measured against the WCAG accessibility standard: no faults at level A or AA, with a skip link, screen-reader labels and pages that hold together zoomed to 400%. A high-contrast option takes it to AAA.
  • Keep it plainOne switch turns off the extras, the streaks, the badges, the celebrations and the movement, so the site stays plain and calm. Switch them back on whenever you like.
  • Bigger text and wider spacingTwo steps of bigger text, and more room between lines, words and letters, on every page.
  • Calmer motionOne switch stops animations and videos that play on their own. It is on already if your phone or computer asks for reduced motion.
  • A personal video lessonWhen an answer needs real explaining, your marker records a video that lands in your course.
  • A note before you sendBefore you send, the page tells you if your answer copies the lesson word for word, so you can put it in your own words.
  • The skeleton and muscle labsTap any bone on the skeleton, and see the muscles light up on the model.
  • Print the notesPrint the lessons and go old school.
  • Case studies on your phoneBuilt into the site, saved as you go, there on your laptop when you sit down.
  • Pin it to your home screenNo App Store and no Google Play. It is just there.
  • No resit feesWork sent back is a chance to add more, with no resit fee.
  • Return access for lifeQualify once and come back to the content whenever you need it.
  • PT Manager from day onePT Manager is yours to learn on from the day you sign up. Using it with real clients comes once you hold your Level 3 and are listed on the FASTER Trainer Register.
  • The FASTER Trainer RegisterA free listing on the Register once you qualify.
  • Your certificates in one placeEvery course and its certificate on one page.
  • Ask JohnThe Ask John button on every page, and his WhatsApp.

And PT Manager, free

51 tools to run your business, with no monthly fee and no cut of your money

PT Manager is yours to learn on from the day you sign up. Using it with real clients comes once you hold your Level 3 and are listed on the FASTER Trainer Register.

See all 51 tools

Set-up

  • Import clients Bring a whole client list across in one go.
  • My quotes Daily lines your clients see — yours, not stock.
  • Programme templates The programme shapes you reuse — a session or twelve weeks. Pick one for a client, get your own copy.
  • Exercise library Every exercise with FASTER coaching detail.
  • Money Products, payments and who owes what.
  • Send from your own email Connect your own email service so invites arrive from you, on your domain.
  • My brand & client view What your clients see when they walk in — views, header, accent, logo.
  • Your enrolment pack What every new client gets the moment you enrol them — your forms, ours, or a mix.
  • Products and services What you sell — blocks, packages, memberships and one-offs, with their prices.
  • Insurance Your policy on record — provider and expiry. Client features unlock while it is valid.
  • My menu Switch any tool on or off — for your menu, your home and your whole account.
  • Your website A free website on your own web address, filled from PT Manager. Or just the client sign-in door on your domain.
  • Your public page Your verified Trainer Register listing, linking out to your own site and socials.

Business day to day

  • Clients Your client list — invite, open a client, manage their space.
  • Clubs Group your clients — a board they share, a programme or a monthly price if you want one.
  • Challenges A dated push everyone logs against — for everyone you train, or for one club.
  • Calendar Sessions, classes, capacity and bookings.
  • Reminders The dates your business can't let lapse — insurance and first aid, nagged ahead of time.
  • Nudges Who needs a nudge today — opportunities, one tap each.
  • Who needs chasing Every conversation about money, in the order to work through them.
  • What needs doing Your own list, in your own words — the jobs you keep meaning to get to.
  • Till Sell at the desk — cash, card or on their phone — and download the sales sheet.
  • What you are making What is coming in every month, what was paid in the last 30 days, and what sells.

Templates and systems

  • Forms & interviews PAR-Q, consent, consultations and your own forms.
  • Coaching room The coaching tools shelf — wheels, journeys and resources in one place.
  • Radar wheels Build a life or performance wheel a client fills in — see change over time.
  • Nutrition by FASTER Nutrition sheets and habits without meal-plan pretence.
  • Pathways Automated coaching journeys you assign to clients.
  • Programmes Start a programme — a session, a month, 12 weeks or a season — and find the ones you have built.
  • Games & drills planner Build game-based sessions and drills.
  • Sport screens Pick a sport — the shots to film, the analyser, and a ready-made radar of the qualities that matter.
  • Movement screen → radar Read joint angles off the analyser — they auto-score and fill a radar wheel.
  • Assessment builder Build and run client assessments and re-tests.
  • Tag analytics Every tag across your clips, grouped and exportable.

Client

  • AI prompts Your reusable prompt library for coaching copy.
  • Before & after Side-by-side progress comparisons.

Trainer tools

  • Exercise generator Fresh exercise ideas from constraints you set.
  • FASTER dice & wheel Spin-and-roll session variety for groups and games.
  • Movement demonstrator A 3D model of the FASTER movement patterns — body or skeleton view, prime movers lit up, live joint angles.
  • Client video analysis Your media library — client folders and your own. Pick a clip to analyse.
  • Movement by FASTER (HMAC) Human movement analysis charts — see how a client moves.
  • Live analysis Mount your phone and coach live — skeleton, reps, angles and depth in real time.
  • Tell a group One thing, to the right people — and you see exactly who it reaches first.

Media centre

  • Video builder Reels, stories and client report videos, in your own branding.
  • Image builder Branded posts and cards for your socials, at the right size.
  • Shot list builder Every shot with its size, angle, lens, location, people, kit and sound; sorted into shooting order, ticked off on the day, printed or sent as a sheet.
  • Storyboard builder Plan a video shot by shot: what the camera sees, what is said, the move and the cut.
  • Script writer Write what you will say, with the word count and how long it takes to say.
  • Teleprompter Read your script off the screen at your speed, and film yourself behind it.
  • Video and image organiser Everything you have made and every source you can pull from.
  • Ad builder Make your own ads, coached as you go, in your branding. As many as you like, no fee, no cap.

Frequently asked

Is Why Why So So a one-off intake question?

No. The course teaches it as an ongoing process that can run across weeks, not a form filled in once at the first session.

What if the client's goal changes partway through the whys?

The course's instruction is to reset the whys from the new goal rather than force the old line of questioning to fit.

Does finishing a FASTER course open PT Manager?

Yes. PT Manager opens the moment you sign up with FASTER, and adding real clients unlocks once you pass a course.

Reading this for your own training? Every trainer on the FASTER register has been assessed by us — search by town or speciality, free.

Find a FASTER trainer →

Got a question about this one?

Ask the person who wrote it. John answers the WhatsApp himself. No salespeople, no pressure.

WhatsApp John

Payment plans at checkout on every route. Free lifetime return access for FASTER graduates.

Grow your brain for free

Let's not pretend. It's a mailing list. Blogs, useful ideas and things we are excited about, in the hope you learn something and get results. No spam, unsubscribe any time.