Become a Personal Trainer
Learn How To Find Out Who Will Hire You Before You Spend A Penny On A Gym, And The Level 3 Course Has You Do It Before Your First Client
From the FASTER syllabus: this article is taught in full in the from-scratch route to a CIMSPA-recognised qualification, no sales calls →
In short: The Level 3 Personal Training Certificate teaches three research jobs for building a business plan: market research (surveys, focus groups, interviews and online research on your target clients), competitive analysis (what other trainers do well and where you can stand apart) and a SWOT analysis of your own business. You do them on paper before you take a client.
The short version
Lots of people picture the start of a personal training career as a big gamble: pay for the course, pay for insurance, then hope somebody turns up. The good news is that you can swap hope for homework. One of the things you learn on our CIMSPA-recognised personal training course is how to research a business plan, so you know who your clients are and what they want before you take on any costs.
Key Takeaways
- The Level 3 course names three research jobs for a business plan: market research, competitive analysis and a SWOT.
- Market research means surveys, focus groups, interviews and online research on the people you want to train.
- You do all three on paper first, which makes your first client a plan rather than a punt.
Job one: ask the people you want to train
The Level 3 text describes market research as gathering and analysing data about your target market, so you understand their needs, preferences and buying habits. You can do it with surveys, focus groups, interviews and online research. That is friendlier than it sounds. A chat with five people in the group you want to help already counts, and what they say shapes your price, your hours and what you offer.
Job two: look at what other trainers already do
Competitive analysis means finding out what other trainers in your area do well and where they fall short, then spotting where you can stand apart. Nobody gets told off for it. Other trainers are the best free map of your local market you will ever get.
Job three: write your own SWOT
A SWOT lists your strengths, weaknesses, opportunities and threats. The course has you write one for your own business, using what jobs one and two turned up. Our other post on the SWOT analysis walks through the steps.
Why FASTER teaches it this way
You learn it the way the whole course works: visual, interactive, and in whichever way suits you. Read it, listen to it, write your answers in the browser or dictate them from your phone on a break. Nobody expects you to memorise a textbook chapter on business.
What to do next
Take the Certified PT Bundle, Level 2, Level 3 and Movement Trainer together for £1,500, and the research jobs above become part of your own business plan. PT Manager opens the moment you sign up, so you can learn your way around it from day one. Adding real clients unlocks once you pass and join the Register.
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You just read one answer. The course is all of them.
the from-scratch route to a CIMSPA-recognised qualification, no sales calls: every answer marked by a real tutor, with free return access for life. The price is on the page, payment plans at checkout, no sales calls.
Also worth a look: the Certified PT Bundle, Level 2, Level 3 and Movement Trainer together for £1,500.
See what the course covers →What every FASTER student gets
Built around you, not around the course
- A real person marks every answerEvery answer is read and marked by a tutor, with written feedback.
- Marked as you goEach teaching point is marked as you answer it, not at the end of the module.
- Dictate instead of typeA microphone on every written answer: say your answer and it types it for you (Chrome, Edge and Safari).
- Listen to the lessonsVoice-overs on the lessons, and the audio to download.
- Built for the way your brain worksShort lessons, one point at a time, marked as you go, with the choice to listen, read, print or speak your answers.
- Streaks that never punish youYou set how many days a week you want to study. Miss a day and your streak pauses; it is never lost.
- Accessible to WCAG AA, with an AAA optionEvery page measured against the WCAG accessibility standard: no faults at level A or AA, with a skip link, screen-reader labels and pages that hold together zoomed to 400%. A high-contrast option takes it to AAA.
- Keep it plainOne switch turns off the extras, the streaks, the badges, the celebrations and the movement, so the site stays plain and calm. Switch them back on whenever you like.
- Bigger text and wider spacingTwo steps of bigger text, and more room between lines, words and letters, on every page.
- Calmer motionOne switch stops animations and videos that play on their own. It is on already if your phone or computer asks for reduced motion.
- A personal video lessonWhen an answer needs real explaining, your marker records a video that lands in your course.
- A note before you sendBefore you send, the page tells you if your answer copies the lesson word for word, so you can put it in your own words.
- The skeleton and muscle labsTap any bone on the skeleton, and see the muscles light up on the model.
- Print the notesPrint the lessons and go old school.
- Case studies on your phoneBuilt into the site, saved as you go, there on your laptop when you sit down.
- Pin it to your home screenNo App Store and no Google Play. It is just there.
- No resit feesWork sent back is a chance to add more, with no resit fee.
- Return access for lifeQualify once and come back to the content whenever you need it.
- PT Manager from day onePT Manager is yours to learn on from the day you sign up. Using it with real clients comes once you hold your Level 3 and are listed on the FASTER Trainer Register.
- The FASTER Trainer RegisterA free listing on the Register once you qualify.
- Your certificates in one placeEvery course and its certificate on one page.
- Ask JohnThe Ask John button on every page, and his WhatsApp.
And PT Manager, free
51 tools to run your business, with no monthly fee and no cut of your money
PT Manager is yours to learn on from the day you sign up. Using it with real clients comes once you hold your Level 3 and are listed on the FASTER Trainer Register.
See all 51 tools
Set-up
- Import clients Bring a whole client list across in one go.
- My quotes Daily lines your clients see — yours, not stock.
- Programme templates The programme shapes you reuse — a session or twelve weeks. Pick one for a client, get your own copy.
- Exercise library Every exercise with FASTER coaching detail.
- Money Products, payments and who owes what.
- Send from your own email Connect your own email service so invites arrive from you, on your domain.
- My brand & client view What your clients see when they walk in — views, header, accent, logo.
- Your enrolment pack What every new client gets the moment you enrol them — your forms, ours, or a mix.
- Products and services What you sell — blocks, packages, memberships and one-offs, with their prices.
- Insurance Your policy on record — provider and expiry. Client features unlock while it is valid.
- My menu Switch any tool on or off — for your menu, your home and your whole account.
- Your website A free website on your own web address, filled from PT Manager. Or just the client sign-in door on your domain.
- Your public page Your verified Trainer Register listing, linking out to your own site and socials.
Business day to day
- Clients Your client list — invite, open a client, manage their space.
- Clubs Group your clients — a board they share, a programme or a monthly price if you want one.
- Challenges A dated push everyone logs against — for everyone you train, or for one club.
- Calendar Sessions, classes, capacity and bookings.
- Reminders The dates your business can't let lapse — insurance and first aid, nagged ahead of time.
- Nudges Who needs a nudge today — opportunities, one tap each.
- Who needs chasing Every conversation about money, in the order to work through them.
- What needs doing Your own list, in your own words — the jobs you keep meaning to get to.
- Till Sell at the desk — cash, card or on their phone — and download the sales sheet.
- What you are making What is coming in every month, what was paid in the last 30 days, and what sells.
Templates and systems
- Forms & interviews PAR-Q, consent, consultations and your own forms.
- Coaching room The coaching tools shelf — wheels, journeys and resources in one place.
- Radar wheels Build a life or performance wheel a client fills in — see change over time.
- Nutrition by FASTER Nutrition sheets and habits without meal-plan pretence.
- Pathways Automated coaching journeys you assign to clients.
- Programmes Start a programme — a session, a month, 12 weeks or a season — and find the ones you have built.
- Games & drills planner Build game-based sessions and drills.
- Sport screens Pick a sport — the shots to film, the analyser, and a ready-made radar of the qualities that matter.
- Movement screen → radar Read joint angles off the analyser — they auto-score and fill a radar wheel.
- Assessment builder Build and run client assessments and re-tests.
- Tag analytics Every tag across your clips, grouped and exportable.
Client
- AI prompts Your reusable prompt library for coaching copy.
- Before & after Side-by-side progress comparisons.
Trainer tools
- Exercise generator Fresh exercise ideas from constraints you set.
- FASTER dice & wheel Spin-and-roll session variety for groups and games.
- Movement demonstrator A 3D model of the FASTER movement patterns — body or skeleton view, prime movers lit up, live joint angles.
- Client video analysis Your media library — client folders and your own. Pick a clip to analyse.
- Movement by FASTER (HMAC) Human movement analysis charts — see how a client moves.
- Live analysis Mount your phone and coach live — skeleton, reps, angles and depth in real time.
- Tell a group One thing, to the right people — and you see exactly who it reaches first.
Media centre
- Video builder Reels, stories and client report videos, in your own branding.
- Image builder Branded posts and cards for your socials, at the right size.
- Shot list builder Every shot with its size, angle, lens, location, people, kit and sound; sorted into shooting order, ticked off on the day, printed or sent as a sheet.
- Storyboard builder Plan a video shot by shot: what the camera sees, what is said, the move and the cut.
- Script writer Write what you will say, with the word count and how long it takes to say.
- Teleprompter Read your script off the screen at your speed, and film yourself behind it.
- Video and image organiser Everything you have made and every source you can pull from.
- Ad builder Make your own ads, coached as you go, in your branding. As many as you like, no fee, no cap.
Frequently asked
Do I need a business background to do this?
No. The course sets the research out as three named jobs, so you follow a list rather than invent a method.
What counts as market research for a personal trainer?
Surveys, focus groups, interviews and online research that tell you what your target clients need, prefer and buy.
Does the course give me tools for keeping this in one place?
PT Manager opens the moment you sign up with FASTER to learn on. Adding real clients unlocks once you pass a course and join the Register.
Reading this for your own training? Every trainer on the FASTER register has been assessed by us — search by town or speciality, free.
Find a FASTER trainer →
