Business & Clients
Writing Social Media Posts That Attract Personal Training Clients
From the FASTER syllabus: this article is taught in full in The Social Media Accelerator →
In short: A post that wins clients has one job at a time: a compelling title, a client-focused promise it stays on, and one specific call to action, all built through rewriting rather than in a single draft.
To win a new client you usually have to take them through a process: catch their attention, build trust, demonstrate success, offer a limited-time deal, and sign them up. This post is about the first step, catching attention, because if a post doesn't do that, nothing else gets a chance.
What a good post is made of
To grab attention, a social media post needs five things:
- An amazing title. Lists are one of the most reliable ways to write these.
- The most eye-catching yet relevant image you can find.
- A promise in the first sentence that is about the client, not about you.
- A body of text that stays on that promise. Most trainers try to cram too much into one post; resist it.
- A specific call to action. Not "get in touch", but "click this link and type in your email".
A process for writing the title
The title does most of the heavy lifting, so it is worth building properly rather than firing off the first thing that comes to mind:
- Free write everything you want to say in the post.
- Pull out the one big thing you actually want to say.
- Start writing titles. Make the first few as long as you like, just to get the information in.
- Take your favourite two or three and combine the best parts of them.
- Write it again in half the number of words.
- Check it is compelling: catchy, easy to grasp, rhyming if it can, with the promise made clear.
The image
I use free image libraries such as Pixabay and tend to modify the picture a little to make it specific to what I am saying. Sometimes an image is strong enough on its own, so use your judgement.
The body text
After the image, choose your next few words carefully. Short sentences and lists work well, partly for clarity and partly because they look good on a social feed. Rewrite the description and the list a few times, always going for fewer words, and make sure every point stays on the one message.
The call to action
Once you have listed the benefits of taking up your offer, spell out exactly what to do next. For example: click the link and fill in your email address, and the website will send you what you have been promised straight away. Leave no doubt about the next step.
The three keys
Strip it all back and a post that converts comes down to three things:
- A compelling title that has been written and rewritten many times.
- Content and lists that speak to the client and what they gain.
- A specific instruction for what to do next.
None of this happens in a single draft. The trainers who win clients online are the ones willing to rewrite, cut, and stay on one message until the post does exactly one job well.
You just read one answer. The course is all of them.
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Set-up
- Import clients Bring a whole client list across in one go.
- My quotes Daily lines your clients see — yours, not stock.
- Programme templates The programme shapes you reuse — a session or twelve weeks. Pick one for a client, get your own copy.
- Exercise library Every exercise with FASTER coaching detail.
- Money Products, payments and who owes what.
- Send from your own email Connect your own email service so invites arrive from you, on your domain.
- My brand & client view What your clients see when they walk in — views, header, accent, logo.
- Your enrolment pack What every new client gets the moment you enrol them — your forms, ours, or a mix.
- Products and services What you sell — blocks, packages, memberships and one-offs, with their prices.
- Insurance Your policy on record — provider and expiry. Client features unlock while it is valid.
- My menu Switch any tool on or off — for your menu, your home and your whole account.
- Your website A free website on your own web address, filled from PT Manager. Or just the client sign-in door on your domain.
- Your public page Your verified Trainer Register listing, linking out to your own site and socials.
Business day to day
- Clients Your client list — invite, open a client, manage their space.
- Clubs Group your clients — a board they share, a programme or a monthly price if you want one.
- Challenges A dated push everyone logs against — for everyone you train, or for one club.
- Calendar Sessions, classes, capacity and bookings.
- Reminders The dates your business can't let lapse — insurance and first aid, nagged ahead of time.
- Nudges Who needs a nudge today — opportunities, one tap each.
- Who needs chasing Every conversation about money, in the order to work through them.
- What needs doing Your own list, in your own words — the jobs you keep meaning to get to.
- Till Sell at the desk — cash, card or on their phone — and download the sales sheet.
- What you are making What is coming in every month, what was paid in the last 30 days, and what sells.
Templates and systems
- Forms & interviews PAR-Q, consent, consultations and your own forms.
- Coaching room The coaching tools shelf — wheels, journeys and resources in one place.
- Radar wheels Build a life or performance wheel a client fills in — see change over time.
- Nutrition by FASTER Nutrition sheets and habits without meal-plan pretence.
- Pathways Automated coaching journeys you assign to clients.
- Programmes Start a programme — a session, a month, 12 weeks or a season — and find the ones you have built.
- Games & drills planner Build game-based sessions and drills.
- Sport screens Pick a sport — the shots to film, the analyser, and a ready-made radar of the qualities that matter.
- Movement screen → radar Read joint angles off the analyser — they auto-score and fill a radar wheel.
- Assessment builder Build and run client assessments and re-tests.
- Tag analytics Every tag across your clips, grouped and exportable.
Client
- AI prompts Your reusable prompt library for coaching copy.
- Before & after Side-by-side progress comparisons.
Trainer tools
- Exercise generator Fresh exercise ideas from constraints you set.
- FASTER dice & wheel Spin-and-roll session variety for groups and games.
- Movement demonstrator A 3D model of the FASTER movement patterns — body or skeleton view, prime movers lit up, live joint angles.
- Client video analysis Your media library — client folders and your own. Pick a clip to analyse.
- Movement by FASTER (HMAC) Human movement analysis charts — see how a client moves.
- Live analysis Mount your phone and coach live — skeleton, reps, angles and depth in real time.
- Tell a group One thing, to the right people — and you see exactly who it reaches first.
Media centre
- Video builder Reels, stories and client report videos, in your own branding.
- Image builder Branded posts and cards for your socials, at the right size.
- Shot list builder Every shot with its size, angle, lens, location, people, kit and sound; sorted into shooting order, ticked off on the day, printed or sent as a sheet.
- Storyboard builder Plan a video shot by shot: what the camera sees, what is said, the move and the cut.
- Script writer Write what you will say, with the word count and how long it takes to say.
- Teleprompter Read your script off the screen at your speed, and film yourself behind it.
- Video and image organiser Everything you have made and every source you can pull from.
- Ad builder Make your own ads, coached as you go, in your branding. As many as you like, no fee, no cap.
Frequently asked
What steps does a client go through before signing up?
Catching their attention, building trust, demonstrating success, offering a limited-time deal, and signing up.
What makes a social media post grab attention?
A strong title, an eye-catching but relevant image, a client-focused promise in the first sentence, body text that stays on that promise, and one specific call to action.
How do you write a compelling title?
Free write, pull out the one big idea, draft long titles, combine the best parts, then rewrite in half the words and check it is catchy and clear.
What is the most common mistake trainers make?
Trying to offer too much in a single post instead of staying on one message.
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